CHALLENGE
In gynecologic oncology, education must move as quickly as the field itself. New research, treatments, and technologies continually change what professionals need to know and how they care for patients. The Society of Gynecologic Oncology (SGO) wanted a better sense of where its educational offerings should go next. Rather than focusing only on topic demand or current usage, SGO sought to understand the behaviors that shape educational engagement: why professionals seek out certain resources, how and when they access content, and what factors influence their choices across platforms and formats. To uncover those insights and build a stronger foundation for future educational strategy, SGO partnered with 抖阴社区 to better understand its learners鈥� needs and evolving preferences.
PROCESS
抖阴社区 developed and administered a survey exploring the topics, formats, and educational sources valued by SGO members and non-member customers. The findings confirmed strong interest in clinical practice while revealing how other priorities shifted by role and career stage. Physicians showed greater interest in research and surgical education, non-physician professionals emphasized patient education and certification, and trainees favored board preparation and podcasts. 抖阴社区 also looked at the practical factors behind those choices, including cost, time, credibility, and ease of access, giving SGO a fuller picture of what its audiences wanted to learn and how they preferred to learn it.
OUTCOME
SGO came away with more than a ranking of topics. The final report showed what different segments of its community needed and how those needs could best be met. It reinforced the value of clinically relevant education while making it clear that the right format depends on both the subject and the audience. Downloadable tools and microlearning resonated for many clinical topics, while in-person sessions remained especially valuable for leadership development and surgical training. The research gave SGO practical guidance for shaping content, choosing formats, and reaching physicians, trainees, and non-physician professionals in ways that fit how they prefer to learn. SGO now has direct input from its community to inform its educational decisions and create resources that are useful, accessible, and relevant to everyday practice.